The problem is, that it not a quote by Jobs. It was from Apple's 1997 Think Different marketing campaign. Richard Dreyfus did the voice over. It was written by Rob Siltanen and Ken Segall of Chiat Day advertising agency. It was inspired by the writings of Jack Kerouac. In fact, when they ran it by Jobs, he called it "shit." Jobs was a hard-driven, no-bullshit guy, and kind of an asshole. Not an exemplary leader.
The problem is, that it not a quote by Jobs. It was from Apple's 1997 Think Different marketing campaign. Richard Dreyfus did the voice over. It was written by Rob Siltanen and Ken Segall of Chiat Day advertising agency. It was inspired by the writings of Jack Kerouac. In fact, when they ran it by Jobs, he called it "shit." Jobs was a hard-driven, no-bullshit guy, and kind of an asshole. Not an exemplary leader.
Appreciate the correction. Regardless, it’s a quote that resonates with me
It resonate with millions, the idea has since the late 1950s.